It’s finally here.
The one weekend a year when buying "way too much tackle" is actually a financially responsible decision.
Look, we know how most outdoor brands do Black Friday. They take the dusty stuff sitting in the back of the warehouse that nobody wanted all year and slap a "SALE" sticker on it.
We don’t play that game.
This year, we wanted to make a splash. We haven't just discounted our best-sellers; we’ve spent the last few months curating entirely new configurations and bundles and released them specifically for today.
Whether you are looking to fill your own boat for the spring spawn or you need a guaranteed win of a Christmas gift for the angler in your life, here is the official breakdown of the Gus Outdoor Co. Black Friday Event.
🔥 THE NEW DROPS (Fresh from the Tank)
You guys have been asking for specific setups for specific techniques. We listened. We launched several brand-new bundles that take the guesswork out of gearing up.
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The Texas Rig Bait Box ($19.99): The undisputed champ of bass fishing techniques. We built a box dedicated solely to this essential setup. At under $20, this is a must-have staple.
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The Full Jig Collection Bundle ($39.99): We engineered this kit for flipping, pitching, and dragging. It’s a complete arsenal in one click.
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The Gus Mega Bundle ($69.99): Go big or go home. This is a massive haul of our newest and best baits intended for the angler who wants to be ready for absolutely anything the lake throws at them.
📉 THE BEST SELLERS (Up to 34% Off)
We know what works. Our classic kits have caught thousands of fish across the country, and for this weekend, we dropped them to their lowest prices of the year.
We specifically focused on breaking the $20 barrier to make these perfect stocking stuffers.
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The Gus Bait Box (NOW $19.99): Our classic sampler. It was $30, now it's a crisp twenty dollar bill.
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The Gus Ultimate Bait Bundle (Save over $20): The fan-favorite. If you want the full "Gus" experience, this is the kit that put us on the map.
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Gus The Bass Plushie Bundle: Let's be honest, this wins Christmas every time. Perfect for the kid just getting into fishing, or the grown man who needs a co-angler in his truck.
🚚 THE STRATEGY: HOW TO FISH FOR FREE (Shipping)
Nobody likes paying for shipping, especially on Black Friday.
We are offering FREE Shipping on all US orders over $50.
Don't leave money on the table. If you grab the Ultimate Bait Bundle ($44.99), you are only about five bucks away from free shipping.
The Pro Move: Add a pack of our Creek Critters (on sale for $4.99) to your cart. You get more bait, and you stop paying the post office.
TIGHT LINES AND HAPPY SHOPPING
This sale is live right now, but inventory on the new drops is limited to what we have on hand. Once the Mega Bundles are gone, they won't be restocked until next year.
Get in there, load up the tackle box, and get ready for next season.