About Us

Gus Outdoor Co. started with a simple idea: make fishing fun again. Born from long days on the water and the kind of humor only anglers understand, we built our brand around the legend of Gus the Bass — a big-mouthed fish with even bigger personality.

We design fishing gear that looks good, performs great, and doesn’t take itself too seriously. Every lure, hat, and plush we make is tested, refined, and created to bring that same energy Gus brings to every pond and lake he swims in. Whether you’re chasing your next PB or just out there to relax, Gus Outdoor Co. is here to make sure you’re doing it with style, quality, and a story behind every cast.