Collection: Full Store

Gus Outdoor Co. was inspired by the internet’s most famous baby bass and a community of anglers who wanted more out of their tackle box. What started with Gus in a tank became a passion for building the best soft plastic baits and fishing gear around—designed to catch fish and make memories. We’re here to help you chase your next story, whether you’re casting for the first time or landing your new personal best. From tank to tackle box—this is Gus Outdoor Co.